The best strategy for rapid entry into a new market, while simultaneously engaging in product development, has proven to be using partners for marketing and sales activities instead of the firm developing these skills itself. That’s the conclusion of International Market Expansion Strategies for High-Tech Firms, a study by the International Journal of Business and Management.

In other words…

High-tech firms, both young and established, achieve faster, greater success when they concentrate on continued improvement of their products and services, and leave market expansion to outside experts.

This is true in particular for firms with limited resources to devote to these rollouts.

Entering new markets is expensive. At the same time, expansion must be rapid, especially for technology companies with short product life-cycles, facing the threat of imitation and piracy.

With experience in over 40 countries, Norquest Enterprises is an ideal partner for aggressive, growth-oriented tech firms. Questions? Contact us for answers.